On average small businesses spend between £2000 and £10,000 for their website. If you’ve invested in your site, you want to make the most of that investment. But how do you know if your website is performing as well as it could?
In today's digital world, a strong online presence is crucial for small businesses to thrive. Your website serves as the face of your business, often creating the first impression for potential customers. Did you know that 75% of users judge a company's credibility based on its website design? (Stanford Web Credibility Research). That’s why ensuring your website is up-to-date and effective is more important than ever.
Metrics from tools like Google Analytics 4 (GA4) can provide a good indication of the traffic and conversions. But how do you know what you need to change to improve the site? Often the best place to start is a review. Here’s how a review can help you:
1. First Impressions Count: A well-designed and user-friendly website can significantly boost your credibility and attract more visitors. Statistics show that 48% of people believe that a website’s design is the most critical factor in determining the credibility of a business (Blue Corona).
2. Enhanced User Experience: Ensuring your website is easy to navigate and provides valuable information quickly can keep visitors engaged and reduce bounce rates. 88% of online consumers are less likely to return to a site after a bad experience (Econsultancy).
3. SEO Optimization: A review can identify areas where your site can be improved to rank higher in search results, increasing visibility and attracting organic traffic.
4. Performance and Speed: Slow loading times can frustrate visitors and lead to lost business. A review will assess your website’s performance and recommend improvements to enhance speed and reliability.
5. Mobile Responsiveness: With a growing number of users accessing websites via mobile devices, it’s essential that your site is fully responsive. Does your website look and function perfectly on all devices?
So how can I help?
I am Claire Best, a marketing strategist. I've run Claire Best Marketing since 2015, to provide expert marketing to small business, giving them a consistent flow of their ideal customers.
To me, the ideal customer is at the heart of all of your marketing. That's why I recently launched a new service - the website optimisation review.