Rebranding
Whether you’re looking to reposition your business, appeal to new markets, move away from a bad reputation or simply modernise your identity, a rebrand is one of the most important marketing projects you can undertake.
A brand isn’t just a colour palette or a visual identity, it’s who are you, the experience customers have of you and how you conduct your business. So it’s important to get your rebrand right.
I work with many clients to ensure they rebrand delivers and support their longer term goals.
How Can I Help You With Your Rebrand?
When I support my clients with their rebrands, I normally take on 3 roles :
Marketing Expert
I’ll lead the rebrand providing clear, direction and experience
I’ll use my expertise to create the right identity and positioning for the brand and help you with promoting & communicating the new brand
Project Manager
I’ll lead the delivery of the rebrand at every stage, ensuring the project meets its aims cost effectively and on time
I’ll also manage all third party involvement
Objective Assessor
Sometimes it’s hard to see your brand from an outside perspective. I will challenge you on your thinking and represent the customer in the project
I’ll also facilitate any stakeholder input, discussions and decision
Why Use Claire Best For Your Rebrand?
REBRAND EXPERIENCE
I’ve led multiple rebrands including well known brands such as John Lewis and have a clear understanding of the process and the need for stakeholder involvement and management
ACCESS TO TRUSTED EXPERTS
I’ve built up a wide virtual team of trusted experts from graphic designers to web developers and copy writers, who have all worked on rebrands
SENIORITY AND STAKEHOLDER MANAGEMENT
With 20 years’ marketing experience in senior marketing roles, I’m trusted by my clients to move their marketing project 'off their desk' and deliver successfully for them
So if you’re looking for support with your rebrand and want to give it the best chance of success, please get in touch.
If you’re not ready to get in touch, but you’re hungry for more information, why not take a look at these two rebrand blogs? The first asks the question of whether you should rebrand and the second looks at what you need to ask yourself first. Both are great introductions to the world of rebranding.
TO REBRAND OR NOT REBRAND - THAT IS THE QUESTION
There’s no doubt a successful rebrand can make a company. In this blog, we look at some famous rebrands and what we can learn about their choice to rebrand.
5 QUESTIONS TO ASK BEFORE YOU START A REBRAND
Rebrands are a great way to reposition your business, appeal to new markets or simply modernise your identity. Here’s 5 questions to ask yourself before you embark on the rebrand.
There’s also a helpful rebrand case study that Claire Best led and what we can learn from the process.
If you’d like support for your rebrand or simply want to ask some advice please get in touch.