Why We Choose One Brand Over Another and What That Means for Your Business
Rebrand, Brand, Marketing Strategy Claire Best Rebrand, Brand, Marketing Strategy Claire Best

Why We Choose One Brand Over Another and What That Means for Your Business

Why do people pay £4.50 for a loaf at Gail’s when Greggs sells bread for £1.50? Or choose Patagonia over Mountain Warehouse? We don’t just buy products, we buy what they represent.

This blog explores why customers are drawn to some brands over others, what great brands do differently, and how clarity, consistency and connection drive real commercial results.

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5 Quick Wins to Make Money in Q4
Claire Best Claire Best

5 Quick Wins to Make Money in Q4

Discover 5 quick wins UK small businesses can use to generate revenue in Q4. Practical, fast actions to finish the year strong and start 2026 with momentum.

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What Is a Fractional Marketing Director and How Can They Help My Business Scale?
Marketing, Marketing Strategy Claire Best Marketing, Marketing Strategy Claire Best

What Is a Fractional Marketing Director and How Can They Help My Business Scale?

As your business grows, you’ll quickly realise that marketing is no longer something you can do on the side or as an afterthought. You need expert marketing leadership to drive growth, but hiring a full-time marketing director isn’t always feasible or necessary. That’s where a fractional marketing director can be a game-changer.

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Is your website working as hard as you are?
Claire Best Claire Best

Is your website working as hard as you are?

It works 24/7, even when you’re not. But is it working hard enough for you...?

If you’re unsure, here are 5 simple things you can check today. No tech skills needed. Just go page by page.

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