January 6, 2025

Claire Best

planning, marketing

IS YOUR BUSINESS SAT NAV SWITCHED ON?

January 6, 2025

Claire Best

planning, marketing

They say a goal without a plan is simply a wish, so why do so many businesses I come across not have a plan, in particular when it comes to marketing?

November 7, 2024

Claire Best

Sustainability: Gain a competitive advantage and grow your business in 2025

November 7, 2024

Claire Best

Sustainability: Gain a competitive advantage and grow your business in 2025

Sustainability is not just a trend; it is a strategic necessity for businesses looking to build brand loyalty, differentiate in the marketplace, and meet changing customer demands. In this joint blog, with sustainability expert Alex Huges, we look at how sustainability can create a competitive advantage.

September 30, 2024

Claire Best

marketing, planning, marketing strategy, websites

How SEO Can Help Small Businesses Thrive

September 30, 2024

Claire Best

marketing, planning, marketing strategy, websites

How SEO Can Help Small Businesses Thrive

Over 90% of consumers use search engines to find products and services online, often relying on the top results they see. Small businesses without a strong online presence risk being invisible to potential customers. SEO is a powerful tool that can level the playing field for small businesses.

August 27, 2024

Claire Best

marketing, marketing strategy, planning

Why A Website Review Matters for Small Businesses

August 27, 2024

Claire Best

marketing, marketing strategy, planning

Why A Website Review Matters for Small Businesses

75% of users judge a company's credibility based on its website design. That’s why ensuring your website is up-to-date and effective is more. But where do you start? This blog looks at how a website review can help you.

January 15, 2024

Claire Best

marketing strategy, marketing, planning

The Importance of Marketing Strategy

January 15, 2024

Claire Best

marketing strategy, marketing, planning

In a highly competitive marketplace, having a well-defined marketing strategy is critical for driving sustainable growth. In this blog, we will explore the pivotal role of marketing strategy in business growth and how it can unleash the true potential of a company.

March 7, 2023

Claire Best

marketing, planning

Selling a Service

March 7, 2023

Claire Best

marketing, planning

So, are there differences when we come to selling a service over a product? While many concepts are the same, this article looks at some fundamental issues if you’re trying to sell a service and how you can best overcome them.

January 5, 2023

Claire Best

10 Marketing Actions to Kickstart your 2023

January 5, 2023

Claire Best

10 Marketing Actions to Kickstart your 2023

I’m a bit of a list person, so to help you kick-start your marketing in 2023, I’ve created a free checklist of actions to get your marketing and business moving in the right direction in 2023.

November 4, 2022

Claire Best

marketing, marketing strategy, planning

McKinsey's Latest Consumer Trends October 2022 - What This Means For Your Marketing

November 4, 2022

Claire Best

marketing, marketing strategy, planning

McKinsey's Latest Consumer Trends October 2022 - What This Means For Your Marketing

A survey released by Mckinsey this week highlighted rising prices as the number one concern for consumers in the UK, regardless of age. Do you need to review your pricing, your product or the people you are targeting?

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