Expert marketing for the recruitment industry
As a former global Marketing Director at Executive Board level I understand the vital part marketing can play in attracting and retaining clients and candidates. I can help you with the following (and more) so you can achieve your business goals.
Candidate acquisition & retention - develop long-lasting relationships with exceptional candidates by utilising your existing team and digital channels
Client development – identify, reach and build relationships with your ideal clients through traditional and digital channels
Brand recognition – increase brand loyalty by understanding what your clients and candidates most value about you, and making sure you’re always front-of-mind
Content creation – interesting and relevant content on recruitment-related topics, written just for you to position you as the go-to recruiter
““We used Claire as marketing consultant on a project to upgrade our website. From creating a brief, tendering to a number of website developers, helping choose the best provider and then ensuring we agreed the most commercial deal, she has been invaluable. As the project gathered pace she was able to help us evolve the brief and further develop the look and feel and messages we wanted to land. Using her considerable experience she was very skilled in getting agreement on key decisions amongst the different opinions that resided in our business and ultimately making sure the project landed on time to the brief””
USEFUL RECRUITMENT LINKS
The Recruitment and Employment Confederation (REC) is the largest trade association representing the UK's recruitment and staffing industry. They have monthly reports on the state of the industry, plus ad-how research on specialist topics.
Social Talent's list of 8 Fantastic Recruitment Blogs You Should Be Reading.
All the latest news from the Recruitment Industry with Recruitment Grapevine.
The Association of Professional Staffing Companies (APSCo) providing specialist support to the recruitment industry.
Latest labour market numbers from the Office of National Statistics.
“Claire has been successful in implementing a marketing plan and taken responsibility for our marketing strategy, branding, website content development, social media. I would highly recommend Claire for any SMEs like ourselves who need help and guidance in developing and implementing a marketing strategy.”